Meet Dana & Certo.
As the saying goes, we believe that “where there’s a will, there’s a way.”
About Dana
Coach PCC ICF specialized in leadership, personal branding, & strengths
As coach I help my clients voice, act on, and carry out their aspirations by leveraging their unique strengths.
We are people of multiple strengths - values, traits, skills, talents, etc. - and deploying our strengths is key to our personal and professional fulfillment and success.
What are you aspiring to accomplish? Whether discovering your authentic personal brand, transitioning into a new role, or developing crucial leadership soft skills, I help my clients be their best so they can do their best.
My signature strengths include Hope, Perseverance, Gratitude, and Appreciation of Beauty & Excellence.
What’s my personal brand? To quote a client: "Dana is the Volvo of the coaching world: safe, reliable, determined, and faithful." — C.D.
Credentials & Career at a Glance:
Credentials
MBA, Texas Christian University, Texas, USA
Certified Coach training 2010-2012, IDC Institut de Coaching in Geneva, Switzerland
Professional Certified Coach (PCC), International Coach Federation (ICF)
Certified Practitioner of the Emotional & Social Competency Inventory (ESCI) 360° by Korn Ferry Hay Group
Certified Analyst of the Reach 360° personal brand survey and Certified Personal Brand Strategist (CPBS)
Formerly Certified Practitioner of the Insights Discovery® psychometric assessment (2011—2024)
Mindfulness-Based Strengths Practice (MBSP) Charter Certified Practitioner, the VIA Institute on Character
Career
Prior career in International Human Resources starting on assignment in Belgium and concluding in leadership positions for the European operations of American multinational organizations with regional headquarters in Switzerland
Founder and Owner of Certo Coaching & Consulting Sàrl located in Switzerland
Mentor Coach, Facilitator of learning (certification proficiency days, post-certification resource person training), and Supervisor of practical exams for the English and French-language professional coach certification programs at Geneva-based IDC Institut de Coaching
Leadership Professor (professeure vacataire) in the International Business Management (IBM) Program at the University of Applied Sciences in Geneva (Haute École de Gestion de Genève
Faculty Member at the VIA Institute on Character - visit viacharacter.org
Testimonials
“Her presence - she is fully dedicated to the person in front of her and so authentic at the same time - combined with her knowledge is outstanding.”
— A.P.
“Dana’s coaching is very serene, trustful, kind, and welcoming. It is with this atmosphere that she allows you to face the reality and overcome your limitations.”
— Silvia Scaffitto
“J'ai beaucoup apprécié le coaching de Dana pour son côté humain, encourageant et tourné vers l'action.”
— Julie
“Je ne l'ai rencontrée que sur Zoom, par vidéoconférence. Mais malgré la distance physique, j'ai toujours senti sa présence à côté de moi lors de nos sessions, comme si elle était dans la même pièce. Je me suis toujours sentie bien accueillie, écoutée, accompagnée dans sa supervision lors de ma certification pour devenir coach professionnelle. Je garde le souvenir d’une personne bienveillante et souriante.”
— Valentina Feci Favara, Coach ACC ICF
What are you aspiring to accomplish?
Behind Dana’s trademark question lies a solid belief that our aspirations are important and a strong orientation towards personal achievement.
Coaching. Emotional & Social Intelligence. Leadership. Presence. Strengths.
About Certo
A Human-Sized Enterprise partnering with clients in Geneva and beyond since 2013
Certo Coaching & Consulting Sàrl was founded with the firm belief that a positive outlook is not only an asset, it's what broadens the horizon of possibility - particularly when taking on an initiative to enhance performance or achieve a goal which, after all, implies change.
Certo takes inspiration from Appreciative Inquiry, a powerful methodology for accompanying individual and organizational change. In tackling a challenge, this approach calls for maintaining a curious mind in order to value what's working well or what's "right", explore a better or ideal future, and then direct attention, energy, and other resources to making it happen.
Our work entails raising awareness and leveraging strengths, personal preferences, and soft skills - such as emotional and social intelligence competencies - to support learning, growth, and achievement. According to the need, we coach, consult, and / or facilitate using as appropriate a palette of tools including assessments and 360°s.
It’s the quality of the relationship that makes the difference.
We value and strive for Authenticity, Determination, Trust, Quality, and Results in our partnerships and engagements. We believe that together we can make an even brighter today and tomorrow.